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To celebrate the release of the Grandiose Mascara by LANCÔME, Shiraz and Parkerism were asked to create a digital experience for the event. With only a 36-hour turnaround for creative, fabrication and installation we worked through the night together to deliver this knock-out holographic rear projection piece, worthy to display the name, Lancôme.

They liked it so much they asked to put it in their 5th Avenue Store.