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When Martha Stewart came to The Guild to launch her new brand, American Made, the sky was the limit.

We settled on Vanderbilt Hall in Grand Central Terminal for the venue and brought to life the essence of her brand for a 3 day event. Packed with workshops, lectures, food preparation, crafts and installations, it was one of the largest events The Guild has done to date.

Matt Tarosky and I worked closely with Martha Stewart and her Creative Officers to create 35 foot projection columns which exemplified “Martha Stewart: American Made” as a newly formed brand.

Architectural renders courtesy of The Guild, Jessica Williams.