Working closely with Bill Gastrock, a Senior Designer at Continuum Innovation, I animated the video mapped installation and followed Continuum’s concept for the HTC EVO 3D launch in the Sprint Flagship store in Kansas City.
How does a mobile technology leader draw attention to yet another new product at its flagship store? With a bold and unexpected digital experience. In the heart of the Power & Light District, the Midwest’s entertainment epicenter, is the Sprint Studio, the brand’s flagship retail store. Here, Sprint celebrated the launch of a breakthrough product with a stunning digital display of video and animation captured in a unique, multilayered projection. This digital experience introduced Sprint’s HTC EVO 3D smartphone and EVO 4G View tablet to market.